Joséphine De Smet, founder of Fair Feet, literally grew up between shoe boxes! Her great grandmother Julienne opened an espadrille shop back in 1920, located in Lille (North of France). Successfully taken over by her grandmother and grand-aunt, then by her mother and her uncle, the shop still exists and changes the world in its own way as it is now specialized in footwear for sensitive feet!
Joséphine has the desire to continue this family story for the 4th generation! Sensitive to environmental and social causes, she wants to democratize access to ethical footwear while providing real online shoe tips! Finding ethical shoes should not be an obstacle course!
Supported by a board of shoemakers’ experts and passionate e-dealers, Joséphine invites you to change the world simply by taking the first step! The Online Store will open in Fall 2017. Stay Tuned!
We carefully select shoe brands that are committed to:
By buying ethical shoes, you promote a virtuous production model and become a real actor of change. “You have the ability and the gifts to do what you want, it’s your turn now to change the world.” Yes, We Can “(Barack Obama)
Fair Feet has been selected to join in the “START by EuraTech” incubation programme from May 2nd 2017.
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